Guides & Tools

The Quiet Revolution: Why Ad Ops Needs to Master Server-Side Ad Insertion (SSAI)

SSAI (Server-Side Ad Insertion) is vital for high-quality CTV monetization. It stitches ads into the content stream, improving user experience & bypassing ad blockers. Ad Ops must focus on server-side debugging (manifest files), accurate impression syncing, and pre-ingestion creative vetting for brand safety.

Ad blocking - why it’s not just a publisher problem and what you can do about it

Our revenue is down because users have blockers

Free Online Placeholder Image Generator – Create Custom Banners Instantly

The AdOps Wiki Placeholder Image Generator lets you instantly create custom-sized images (e.g. 970x250, 300x250) with text, colors, and format options. Perfect for ad ops teams, web developers, and designers who need quick mockups or test banners—free and no signup required.

Analysis of Transaction IDs in Programmatic Bid Requests

Decode the role of Bid Request IDs and Deal IDs in real-time bidding. Learn how these identifiers enable programmatic ad campaigns, optimize revenue for publishers, and provide DSPs with crucial data for targeting and campaign measurement.

Which ad blocker is blocking my website? A quick guide to finding and fixing ad blocking issues

How to find out which ad blocker is blocking your ads?

Empty or null values in GPT Tags: do they hurt Ad performance?

Discover why empty or null values in your GPT tags can significantly impact your ad performance. Learn about their impact on ad targeting, reporting, and how to improve your data accuracy for better results. Plus, explore our content analysis tool for a deeper dive into your site's performance.

What Are GPT Link Parameters and Why Do They Matter?

If you’ve ever worked with Google Publisher Tags (GPT), you’ve likely encountered long ad request URLs packed with mysterious parameters. But what do they actually mean — and how much do they matter?

IAB Content Categories Explained: Why They Matter for Advertisers

In the fast-moving world of programmatic advertising, relevance is everything. You don’t just want your ad to be seen—you want it seen in the right place, at the right time, by the right person.

Understanding Brand Safety in the Age of AI

In a world where content moves faster than ever—and where brand reputation can be made or broken by a single ad placement—brand safety is no longer optional. It's essential.

What Are Ad Blocker Filter Lists? How They Work and Why You Should Care

Ad blocker filter lists are the silent gatekeepers of the internet, quietly shaping user experience on millions of websites every day. Operating behind the scenes through browser extensions like uBlock Origin, AdBlock Plus, and AdGuard, these filter lists determine which content gets displayed—and what gets blocked.

What is Keyword Blocking? How It Affects Your Content & SEO

Discover what keyword blocking is and how ad blockers can hide your content, not just ads. Learn how to check for blocked keywords and protect your SEO efforts.