Ad Request Debugging

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The Quiet Revolution: Why Ad Ops Needs to Master Server-Side Ad Insertion (SSAI)

SSAI (Server-Side Ad Insertion) is vital for high-quality CTV monetization. It stitches ads into the content stream, improving user experience & bypassing ad blockers. Ad Ops must focus on server-side debugging (manifest files), accurate impression syncing, and pre-ingestion creative vetting for brand safety.

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Empty or null values in GPT Tags: do they hurt Ad performance?

Discover why empty or null values in your GPT tags can significantly impact your ad performance. Learn about their impact on ad targeting, reporting, and how to improve your data accuracy for better results. Plus, explore our content analysis tool for a deeper dive into your site's performance.

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What Are GPT Link Parameters and Why Do They Matter?

If you’ve ever worked with Google Publisher Tags (GPT), you’ve likely encountered long ad request URLs packed with mysterious parameters. But what do they actually mean — and how much do they matter?